Privacy policy

Last updated: October 12, 2026

1. General Information

The website https://lv.dreametech.com/ is the official online store for Dreame products in Latvia. The online store platform, its technical operations, customer support, and coordination of warranty processes are provided by Akciju sabiedrība "ELKO Grupa". The sale of goods, customer support services, order processing, payment administration, and invoicing are carried out by Sabiedrība ar ierobežotu atbildību "EVE TRADE", whose details are provided in the purchase documents and invoices.

We process personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation or GDPR), the Personal Data Protection Act of the Republic of Estonia and other applicable legal acts.

2. Who Is the Data Controller?

Your personal data collected or processed through the website https://lv.dreametech.com/ may be processed by different data controllers depending on the specific service or processing purpose.

1. For the operation of the online store, maintenance of customer accounts, and marketing activities, the data controller is Akciju sabiedrība "ELKO Grupa", registration No.40003129564, legal address: Toma iela 4, Riga, LV-1003, Latvia, E-mail: Data.Privacy@elkogroup.com.

2. Sabiedrība ar ierobežotu atbildību "EVE TRADE", registration No. 40203085417, registered address: Ainavas iela 2A–14, Riga, LV-1084, Latvia, email: info@evelatus.lv, provides e-commerce and related services, as well as customer support services, on behalf of Akciju sabiedrība “ELKO Grupa” and, to this extent, acts as a data processor.

In certain cases, Sabiedrība ar ierobežotu atbildību "EVE TRADE" may process personal data as an independent data controller where such processing is necessary for the fulfilment of its legal obligations under applicable laws.

In this Privacy Policy, the terms "we", "us", and "our" refer to the relevant data controller responsible for the processing of your personal data in the specific situation.

If you have any questions regarding the processing of your personal data, you may contact us using the contact details provided above.

3. What Personal Data Do We Process?

Depending on the circumstances, we may process:

  • first name and surname;
  • e-mail address;
  • telephone number;
  • delivery address;
  • billing address;
  • order information;
  • payment information (excluding full payment card details);
  • communication history;
  • warranty and complaint information;
  • customer support requests;
  • website usage information;
  • IP address and technical device information;
  • call recordings;
  • call metadata (date, time, duration);
  • correspondence content.

4. For What Purposes Do We Process Personal Data?

1. Performance of a Purchase Agreement to:

  • accept and process orders;
  • arrange delivery of products;
  • organize payments;
  • provide warranty services;
  • process withdrawal requests and complaints.

Legal basis: Article 6(1)(b) GDPR.

2. Compliance with Legal Obligations

To comply with accounting, tax, consumer protection, and other legal requirements.

Legal basis: Article 6(1)(c) GDPR.

3. Customer Service

To respond to inquiries, provide technical support, arrange warranty services, and handle complaints.

Legal basis: Article 6(1)(b) or Article 6(1)(f) GDPR.

4. Fraud Prevention and Security

To protect customers and the company from fraudulent activities and other security risks.

Legal basis: Article 6(1)(f) GDPR.

5. Marketing

Where you have provided your consent, we may send you information about news, promotions, and special offers.

Legal basis: Article 6(1)(a) GDPR.

5. Customer Service Call Recordings

To ensure service quality, employee training, complaint handling, fraud prevention, and the establishment of evidence in potential disputes, customer service calls may be recorded.

Call recordings are generally retained for up to 90 days and are then automatically deleted unless they are required for the handling of an active complaint, dispute, legal proceeding, or compliance with legal obligations.

6. With Whom Do We Share Personal Data?

Personal data may be disclosed to:

  • Sabiedrība ar ierobežotu atbildību "EVE TRADE" – for the provision of customer support services, order fulfilment, payment administration, and related services.

Depending on the purpose of the processing, Sabiedrība ar ierobežotu atbildību "EVE TRADE" may act:

  • as a data processor on behalf of Akciju sabiedrība "ELKO Grupa"; or
  • as an independent data controller where processing is necessary for compliance with accounting, tax, consumer protection, warranty, or other legal obligations.

Other Parties, Such As:

  • courier and delivery service providers;
  • payment service provider MakeCommerce: payment processing is provided by the payment platform MakeCommerce, therefore our company transfers the personal data necessary for processing payments to the owner of the platform, Maksekeskus AS; 
  • leasing and installment payment providers;
  • IT and cloud service providers;
  • public authorities where required by law.

7. Transfers of Personal Data Outside the EEA

Personal data is generally processed within the European Union or the European Economic Area.

As the manufacturer of Dreame products and its affiliated companies may be located outside the European Economic Area (EEA), your personal data may, where necessary, be transferred to countries outside the EEA in connection with customer support, warranty claims, product safety matters, or other related services.

Such transfers are carried out only in accordance with GDPR requirements and subject to appropriate safeguards, such as the European Commission's Standard Contractual Clauses or other transfer mechanisms recognized under the GDPR. Personal data is transferred only to the extent necessary for the relevant purpose.

8. How Long Do We Retain Personal Data?

Personal data is retained only for as long as necessary for the relevant purpose.

For example:

  • order and invoice data – in accordance with statutory retention periods;
  • customer support communications – for as long as necessary to provide services and resolve disputes;
  • call recordings – up to 90 days;
  • marketing data – until consent is withdrawn.

9. Your Rights

You have the right to:

  • request access to your personal data;
  • request correction of your personal data;
  • request deletion of your personal data;
  • request restriction of processing;
  • object to processing;
  • exercise your right to data portability;
  • withdraw consent at any time;
  • Lodge a complaint with the Data State Inspectorate (Elijas iela 17, Riga, LV-1050, Latvia, email: pasts@dvi.gov.lv, website: www.dvi.gov.lv).

10. Cookies

We use cookies and similar technologies to ensure the operation of the online store, analyze website usage, and provide personalized content and advertising.

The following categories of cookies are used on our website:

  • Necessary cookies, which are required for the functionality of the website and do not require consent;
  • Analytics cookies, which help us understand how visitors use the website;
  • Marketing cookies, which are used to provide personalized advertising and marketing activities.

Analytics and marketing cookies are only used with your prior consent. You may provide, withdraw, or modify your consent at any time through the cookie settings available on the website.

Additional information regarding the cookies used, their purposes, and retention periods may be obtained by contacting us at Data.Privacy@elkogroup.com.

11. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. The current version will always be available on the website https://lv.dreametech.com/policies/privacy-policy.

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